Find the tier that fits.
Three Direct Primary Care memberships, built for different needs and budgets. Pay monthly or save 10% with annual billing. No long-term contracts. No enrollment fees.
Concierge-style care. Direct Primary Care pricing.
Every tier includes longer appointments, in-house lab and pharmacy access, and care from a board-certified physician who actually knows you. Higher tiers add unlimited visits, VIP cell phone access, and house calls.
Gold
$49/month for adults under 40
Or save 10% on annual billing
A physician of your own in a small-panel practice, for adults who need occasional care.
- Extended, unhurried appointments with the same physician every visit
- Member-priced labs and pharmacy, often a fraction of retail
- Next business day scheduling
- One in-office visit per year included
- Additional visits and telehealth at $50 each
Platinum
Or save 10% on annual billing
Unlimited primary care with direct VIP access to your physician, even after hours.
- Unlimited 30-minute appointments, no per-visit fees
- VIP cell phone access for urgent or emergent issues after hours
- Same-day scheduling
- Telehealth included
- Member-priced labs and pharmacy
Diamond
Or save 10% on annual billing
Our true concierge tier, for patients who want premium care and full healthcare system navigation.
- Unlimited 60-minute appointments with priority same-day scheduling
- Most labs, medications, and procedures included at no extra cost
- VIP cell phone access for urgent or emergent issues after hours
- Up to four house or work calls per year
- Acute care for friends and family visiting from out of state*
Families: children under 18 are $49 per month with at least one enrolled adult, and kids share the access level of their parents' tier. Two parents on Platinum means the whole household, kids included, gets same-day scheduling and after-hours physician access. If a parent is on Gold or not enrolled, children have Gold-level access.
Scheduling subject to physician availability. *Diamond's friends and family benefit covers one-off acute visits for guests from out of state who would otherwise head to urgent care or the ER during their short stay. It isn't ongoing primary care for non-members.
Not ready for a membership? Try a single visit.
See one of our physicians for a one-off consultation at $300, no membership required. If you enroll within a year, the full $300 is credited toward your membership. A real visit, zero commitment.
The Diamond tier costs less than where traditional concierge starts.
Annual cost: Simplicity Diamond compared to typical traditional concierge medicine pricing.
Even our most premium tier costs roughly 27% less than the cheapest traditional concierge practice.
Simplicity Diamond reflects annual billing at $2,200. Traditional concierge ranges reflect typical industry pricing of $3,000 to $10,000+ per year, and many concierge practices bill insurance on top of the annual retainer.
Which tier fits your year?
Toggle between Gold, Platinum, and Diamond in the calculator. Watch the math shift as your tier changes — visits, labs, medications, after-hours access — so you can see exactly which level matches what you actually use.
Try the cost calculatorCompare every feature.
The full breakdown of what's included at each tier. The right tier depends on how often you expect to need care and how much direct access you want.
| Feature | Gold | Platinum | Diamond |
|---|---|---|---|
| Monthly price | $79 $49 under 40 |
$129 | $199 |
| Annual billing discount | ✓ | ✓ | ✓ |
| Appointment length | Extended | 30 min | 60 min |
| Included visits per year | 1 | Unlimited | Unlimited |
| Additional visit fee | $50 | None | None |
| Telehealth | $50 per visit | Included | Included |
| Scheduling† | Next business day | Same day | Priority same-day |
| VIP cell phone access | — | Urgent or emergent, after hours | Urgent or emergent, after hours |
| In-house lab | Member pricing | Member pricing | Standard labs included |
| In-house pharmacy | Member pricing | Member pricing | Most meds included |
| In-office procedures | Discounted | Discounted | Standard procedures included |
| House or work calls | — | — | Up to 4 per year |
| Acute care for visiting family* | — | — | ✓ |
†Scheduling subject to physician availability.
The Simplicity Health basics, no matter the tier.
Some things shouldn't depend on what you pay. Every member gets the following, whether they're on Gold or Diamond.
What people ask about pricing.
How do I know which tier is right for me?
The honest answer: that's what the free meet and greet is for. Different households use primary care differently, and we'd rather match you with the right tier than oversell you on one you'll never use.
As a rough guide: Gold suits adults who want a dedicated primary care physician but only need occasional visits, and adults under 40 get Gold at a reduced $49 rate. Platinum, our most popular tier, works for adults who want unlimited visits and direct cell phone access for urgent issues. Diamond is our concierge tier for patients who want full healthcare system navigation and the broadest access.
Can I change tiers later?
Yes, within reason. Members can move between tiers as their needs change over time. What we don't allow is short-term tier-hopping, like upgrading to Platinum because you came down with something and dropping back to Gold once you feel better. The smaller panels and direct access at higher tiers depend on members at that level being committed to it, so tier changes are meant to reflect a real shift in how you use primary care, not a temporary one.
What's the catch with the annual discount?
None. Pay for the year upfront and we discount the price by 10%. If you cancel mid-year, we prorate the refund based on the months you didn't use.
Can I use my HSA or FSA for the membership?
HSAs, yes. Recent federal legislation made HSA funds eligible for Direct Primary Care memberships, within monthly limits set by federal law. Gold and Platinum fall within those limits in full. For Diamond, we'll walk you through exactly how HSA payment works at your meet and greet. Bring your specific HSA plan details and we'll sort it out together.
FSAs depend on your plan administrator. Some allow DPC memberships, others don't. Bring those plan details too and we'll help sort it out.
What about my kids? How does family enrollment work?
Children under 18 are $49 per month and can enroll when at least one adult in the household is also a member.
A child's level of access matches the lowest tier among the eligible adults in the family. So if both parents are on Platinum or above, the child has VIP cell phone access too. If one parent is on Gold or isn't enrolled, the child gets Gold-level access. The rule keeps family-wide concierge benefits tied to the family being all-in.
The simplest way to think about it: kids inherit the access of whichever adult in the family has the least access.
Do I still need health insurance with a Simplicity Health membership?
Yes, we recommend it. The membership covers your everyday primary care. Health insurance still matters for the things outside our scope: hospitalizations, ER visits, specialists, surgeries, and major medical events. Many members carry a high-deductible plan alongside their membership. See how the pairing works →
Do you have availability for new patients?
Yes. We keep individual panels small on purpose, so spots are real and finite. We're actively bringing on additional board-certified physicians to keep up with patient demand, but once a doctor's panel fills, that doctor closes to new patients and a rolling waitlist begins.
If you've been considering joining, schedule a free meet and greet without delay. It costs nothing, gives you first claim on the physicians currently accepting new patients, and means you don't end up waiting for the spot you wanted.
What if I'm not a member but want to see one of your doctors?
We see non-members for one-off consultations at $300. If you decide to enroll as a Simplicity Health member within a year of that visit, the $300 is credited toward your membership cost.
It's a low-pressure way to meet a physician, get a real evaluation, and decide whether the model is right for you, without committing first.
The meet and greet comes first.
A free, 20-minute conversation to see which tier fits and whether Simplicity Health is the right home for your primary care. No commitment, no pressure.